How does your own experience of audience consumption illustrate wider patterns of audience behaviour?
In the past twenty years there has been extreme change in the media consumption habits of younger audiences. There are many reasons for this including the introduction of web 2.0, social media, streaming platforms and the ongoing effects of the Covid-19 global pandemic. These effects have been particularly noticeable in my own generation, generation Z. Older audiences' habits have not changed nearly as rapidly and extremely as their successors. Streaming platforms, also known as "SVOD'' (subscription video on demand) have arguably caused the greatest change in audience behaviour in recent years. No longer do people have to go to theatres or buy seperate DVDs to see movies. Now, people can watch hundreds of films and tv shows online by paying a monthly subscription. Platforms such as Disney+ and Amazon Prime now have well over 100 million subscribers. Netflix is the market leader with over 209 million subscribers as of 2021. The majority of Gen Z, cannot drive yet,
