The Disney Empire

 

Disney Statistics:

-2020 box office market share: 11.5%

-6% market share (Streaming platforms) and Netflix dropped from 31% to 28%, suggesting they lost a lot to Disney.

- When Disney+ launched in November 2019 their share price went up by 

Timeline of Disney's acquisitions:

- 1993: Miramax (60M)

-1995 Capital Cities (19B)

-2001 Fox Family (2.9B)

-2004 The Muppets (Around 78M)

-2008 Pixar (7.4B)

-2009 Marvel (4B)

-2012 Lucasfilm (4B)

-2019 Fox (71.3B) 

Synergy can include:

- Horizontal integration

- Collaborations with other companies: Toys soundtracks and car adds

-Print media

-Comics and books

-Spin offs

Example: Black panther

-Lego

-Kendrick Lamar soundtrack

- Lexus Car add

- Hasbro toy doll

Lexus Car scene

https://youtu.be/TkyAaVnZ6nE