Research: Audience behaviour in New Zealand

•  The survey asks its 1,420 respondents (found through phone and online, balanced for demographics and with margin of error of 2.6%) which media they used the previous day. Just over half (56%) nominated linear television, a number which drops to around a third for those under 40. It’s worth remembering that under 40s represent over half of our population, and one which (naturally) heralds the coming behaviour patterns.
•  Online video – particularly YouTube – remains very strong. But it’s subscription video, or SVOD, which has risen most steeply, to functionally replace television as the core platform for this half of the population. This category is dominated by Netflix, which is now in a massive 64% of households – this is higher than Sky TV at its height, and not far off the number of households with a working television (76%).